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md + M&S = ’active selling’

 
Show sends up sales

Brenda Sach's lingerie and nightwear show
sent Hull sales soaring.

Brenda, a sales adviser on lingerie, organised
the fashion show, drafting in three models
from supplier Models Direct to promote the
collection's range of lingerie and nightwear.
She explained: "One of the objectives set by my manager in my personal development programme is to promote 'active' selling and I thought that staging a show would be a good way to do it. It took me four weeks to organise and the day was a great success, with sales of lingerie up 26%, nightwear up 47% and takings up £2,000 on the previous week."
Models Direct are pleased to have supplied Marks & Spencer with models to support a great new management initiative and drive up sales 26% on lingerie and 47% on night wear . . . a high street inspiration!
 

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