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Model Lingo

‘Walk the walk -Talk the talk

 
ADVERTISING - you see it everywhere, packaging, national press, magazines, billboards, point of sale, displays, hoardings, posters, AGENT - Models Direct.

ASSIGNMENT - paid work, it could be fashion, promotion, film, TV, photographic etc.

BEAUTY WORK - cosmetic, hair, makeup, etc.

BOARD - National Selection Panel at Models Direct.

BOOK - another word for a portfolio, showing pictures of you working as a model.

BOOKER - your Model Coordinator, who handles everything to do with your modelling with us.

BOOKING - a client has booked you! BOOKING OUT - whenever a model is on holiday or unavailable.

BUY-OUT - when a client pays extra to use a photograph in certain media and/or in particular territories.

CALL BACK - a second casting, also know as a recall

CAMPAIGN - a programme of effort on behalf of a client by an advertising agency using models.

CASTING - where clients audition models before selecting who they want

CATALOGUE - mail order to fashion stores, large catalogues employ models for every edition. Men, Women and Children.

CATWALK - the walkway, usually raised, on which models show the latest fashions.

CIRCULATION CHART - a printed version of the picture we send electronically to client.

CLIENT - the photographer, advertising agent or film producer who agrees with Models Direct a model and our fee.

COMMERCIALS - advertising work to appear on television or the big screen.

COMMERCIAL OR PROMOTIONAL WORK -advertising, catalogue or other work selling a product. Commercial style work is usually photographed in a less creative way than editorial style photography.

CONTACT SHEETS - a photographic sheet of small prints that are easier to choose from than negatives.

COURSES - 1 day. Hosted at Central Studios teaching catwalk, posing, photographic technique, confidence, makeup and hair.

DAY RATE - the fee we charge for a full days work.

EDITORIAL - refers to the covers, fashion a growing industry. and beauty pages of magazines and newspapers. Highly prestigious yet poorly paid, once a model has appeared in a cover of say Vogue, Marie Claire, Elle, Cosmopolitan or Company, it can lead to major advertising campaigns.

FITTINGS AND SIZINGS - Clothing manufacturers need models to check the size and fit before production. Fashion work, especially with children sometimes requires a fitting before the assignment to save time and any problems with sizes.

GO-SEES - informal appointment for a model to show their portfolio.

HEAD SHOT - a close up photograph of a models face or head and shoulders.

INTERNET - our global web site for national and international model selection. www.modelsdirect.com

IMAGE - a photograph. Our quarterly modelling magazine

INFORMAL MODELLING - Usually done in a showroom or exhibition also called ‘couture style’.

LOCATION - an assignment that takesplace anywhere outside a studio.

MODELS DIRECT - National Agency for Men, Women and Children.
MODEL RELEASE - a form that has to be signed by the model after a photographic assignment, sometimes called a voucher.

MOTHER AGENT - the agency a model first joins

OPTION - provisional booking placing a model on standby.

PARTS MODELLING - work for hands, legs, feet and other body parts.

PHOTO SESSION - a photographic shoot.

POINT OF SALE - photographs that are used on display in a shop, such as posters and showcards, to help promote the clothes or product.

PORTFOLIO - a models collection of photographs showing the widest variety of looks.

PRINTS - individual photographs.

PROMOTIONS - helping to promote or sell a product, it could be at an exhibition, a high street, or a big sporting event such as the Grand Prix, nationally or internationally, normally handing out items such as leaflets, balloons, champagne or using personality to socialise etc.

RUNWAY - modern catwalk.

SCOUT - finding talent on behalf of an agency.

SHOOT - a photographic session.

SHOWROOM - fashion companies and designers present their collections using house models and clothes are custom made.

SHOWROOM SEASON - the buying season which can be anything from two to eight weeks and takes place twice a year.

SHOWS - the international designers twice yearly Collections. Shopping malls, department and chain stores. Special events, conventions, fashion trade exhibitions and live magazine shows.

SNAPSHOTS - family photographs and informal pictures.

STATISTICS - a models body measurements, height, eye and hair colour, we send with pictures to clients.

TEARSHEET - a published page from a magazine or newspaper.

TESTS - an unpaid photoshoot. The purpose is for the model to get photographs for their book. Photographer, makeup artists, fashion and hair stylists also need to test.

TRANSPARENCY - a colour negative from a shoot where colour film was used.

TRIP - an assignment abroad.

VIDEO - models are often used to produce corporate, demonstration, promotional and in-house sales videos.

WWW - www.modelsdirect.com , where the modelling world meets.
Suzy O’Connor
Executive Director

Chair Person
National Selection Panel
 

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