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The UK’s only modelling magazine

Spring 2008

Let’s here it for the boys

Spring is in the air and as we settle in to our eighteenth year, more of our film and advertising clients are asking to see our new models. We get requests daily from clients for women and child models – and almost as many for men. And when you think about it, why wouldn't we? Men are just as big a market for products and services, yet somehow they don't think of themselves as models.

Recent client requests have called for 'a guy who's in his 30s, 40s, 50s or 60s', 'who would look good alongside a Range Rover', or 'waving with a partner from the bow of a luxury liner', or 'having supper in a rooftop Parisian restaurant', or to 'swing a golf club on the green – he doesn't have to be a player'. When we get these requests we would like to offer the same range and model variety as we do with women and children. After all, the more male models we offer a client, with a wide variety of looks and location, the more likely we are to win their business. That's why I launched the 'Chairman's Concession' recently to encourage more men into modelling with us. As well as offering the keenest model rates in the industry, we also try to offer the widest range of model looks and choice. So we are looking to boost our male portfolio with men of all types: big, small, rough, tough, beautiful, young, mature, 'dads', 'grandads' and men who just have the look of a 'thoroughly nice guy'.

One of our successful male models, Mark Howard, has earned over £2000 in fees and is jetting off for a Caribbean holiday on the proceeds. Mark has done particularly well, but if you look at our home web page and click on 'What our models say – mens’ comments', you will see that he is not the only one who has excelled.

Many of our models are catching on to the modelling features and benefits of becoming a 'Rising Star', 'Celebrity' and 'Super Star' with us, once they are registered with Models Direct and appear free 'On Stage' with Talent Management. Emails automatically whenever they go forward in a selection, personalised online graphs plotting their progress 24/7 and much more. These modelling career tools are unique to Models Direct models and provide them with unique advantages.

To be successful in anything, you have to believe in yourself and really reach out for your dreams, getting yourself noticed and stretching further than any competition. At MD we understand that… our whole business and all our professional team are here to help you do just that.

We look forward to understanding what it is you want from modelling with us and working out how we can best achieve that together.

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