Food for thought – Models Direct supports changes at Holland & Barrett

Published: 22nd Apr 2024

This April we are celebrating our model who is the month’s namesake – and the work she undertook for Holland & Barrett to help them make some healthy changes.

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Yes, our model April took part in a major shoot for the national health retailer which saw her pose within one of their shops to promote the company’s new and rebranded product ranges.

Last autumn, Holland & Barrett launched more than 300 new own-brand lines and over 100 newly branded lines.

These included chilled foods, healthy snacks and food cupboard items as well as ideas for easy swaps.

Holland & Barrett was also eager to suggest in its promotion that healthy eating doesn’t have to cost the earth and that even in a cost of living crisis making sensible food choices is possible.

Models Direct has worked with Holland & Barrett on many occasions before.

We have supplied lifestyle models for many of their other campaigns and have also sent some of our male and female models to take part in the company’s promotional events.

Our models always enjoy working with the teams and crews representing Holland & Barrett.

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We always receive great feedback and are pleased when the company comes back to us time and time again with different requests.

This is what April told us after her experience.

“I had my first shoot with models direct for Holland & Barrett’s new branding.

“Everyone was friendly, very supportive and professional.

“Thank you once again – I can’t wait to see the final images.

“PS, a big shout-out to Charlie for her ongoing communication throughout the whole process.”

Would you like to be in the running for possible selection for a shoot like this?

If so, fill in our form and we will be in touch to explain more to you about how Models Direct works.

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