Those about to embark upon a trip of a lifetime or even a quick holiday abroad could well be familiar with Admiral. The leading UK insurance company is a big name, not only in travel but also in motor, home and other insurances. Seeking to mount a travel insurance campaign, in particular, however, they needed […]
Published 29th July 2025
Those about to embark upon a trip of a lifetime or even a quick holiday abroad could well be familiar with Admiral.
The leading UK insurance company is a big name, not only in travel but also in motor, home and other insurances.
Seeking to mount a travel insurance campaign, in particular, however, they needed a male model to smile for the camera.
Models Direct was approached by Populate Social, a social media operation that works with some of the best-known names in the country.
We often work with this team, and so when they requested a selection of people to choose from, we knew just who to shortlist.
Having considered the e-portfolios of our male models, they decided Martin was their man –and before long, he was grabbing a towel and donning his sunglasses.
This was the first time Martin had worked with us – in fact, it was the very first time that he had modelled at all…
So, how did he find it?
This is what he told us after the shoot:
“I had a great time with Populate.
“John the photographer made me feel at ease (as a newbie to this industry), and he was professional, efficient, helpful, kind and very interesting to talk to.
“And his colleague made me a fantastic coffee to kick things off!
“For a first experience, I really enjoyed myself.
“Gemma from Models Direct has also been really helpful, encouraging and efficient – thanks Gemma!
“I would love it if this turns out to be the beginning of a fun journey!
“Thanks everyone!”
Martin (Model ref: ZSCY-6869)