Imagine your child checking out the toy selection in a supermarket aisle or filling the trolley with goodies, and being paid to do this! Every kid’s dream right? Models Direct will tell you all about this here. If you’re an avid reader of our booking blogs, we wanted to say thanks and welcome back! If […]
Published 19th August 2025
Imagine your child checking out the toy selection in a supermarket aisle or filling the trolley with goodies, and being paid to do this! Every kid’s dream right? Models Direct will tell you all about this here.
If you’re an avid reader of our booking blogs, we wanted to say thanks and welcome back! If you’re new to this page, welcome! We’re happy to have you here and we can’t wait to share our delightful news with you: yet another successful Morrisons x Models Direct!
Morrisons was back to cast another one of our child models to front their 2024 festive campaign – Morrisons Toy Event – and we couldn’t wait to help them! They were on the lookout for a female star so as soon as their brief came through, our team was on it!
The supermarket chain is a busy one, with thoroughly constructed seasonal campaigns running throughout the year in print and digital for their new and loyal customers.
This time the mission was to take the financial burden out of the festive gifting experience by selling the best branded toys such as Barbie and Hot Wheels at a fraction of the price.
Customers were encouraged to use their loyalty card AKA More Card to retrieve the best deals in the run up to the winter period.
Our lucky star, Abisola (TVCK-4797), was chosen by the Morrisons marketing team to feature in their photoshoots for the big toy event. Her infectious smile won their hearts and the finals are simply adorable! She really was the perfect model for the job!
When you have a look at the shoot, you can see how Abisola was in her element. She got to whiz her trolley filled with promo goodies and have another go in front of the camera amongst the toy aisle with a Morrisons member of staff.
You wouldn’t have thought that this was her first time working with Morrisons because she was an absolute natural and lit up the campaign just as the supermarket chain intended.
Her parent left us with this awesome review post assignment which we thought we’d share with our readers:
“My experience with Models Direct is great because we were always informed, guided and supported such as pictures being updated, my daughter’s profile being viewed, job availability and their professionalism. They send emails & call you before jobs you have accepted & on the day too.
They really care. Thank you.”
She had a toy-tastic time and contributed to a great campaign in the run up to Christmas. If you’re interested in your little one becoming a child model, get in touch with us and we’d be happy to add them on our books for interesting campaigns.
Every booking is different and brings something new to our models’ experiences. If you think your child would be happy to have the camera clicking in busy surroundings, let our team know and we’ll be happy to get the registration process underway!