Retirement means different things for different people – and five of our male models were eager to help Aviva highlight just what an exciting time it can be. The internationally renowned insurance and finance operation mounted a campaign to promote its insurance planning and needed a selection of people to smile for the camera. Models […]
Published 28th July 2025
Retirement means different things for different people – and five of our male models were eager to help Aviva highlight just what an exciting time it can be.
The internationally renowned insurance and finance operation mounted a campaign to promote its insurance planning and needed a selection of people to smile for the camera.
Models Direct itself is a huge supporter of activity in later life – in fact, mature modelling is one of the busiest and most exciting sectors we work within.
We love teaming with older people because they are enthusiastic, reliable and diligent – and they work well with other models and crew members of all ages and backgrounds.
Even mature models who have never posed for the camera before bring a wealth of experience with them.
The years they have spent in other jobs or bringing up a family put them in an excellent position for the modelling work they carry out through us.
The Aviva campaign emphasised the fact that everyone has varied interests and may therefore wish to approach their retirement in a very individual way.
Our male models enjoyed their experience and were quick to give us their feedback.
Ty told us:
“I had a fantastic shoot today in Norwich for Aviva.
“It was all organised by Charlie, my super-efficient agent at Models Direct, who is very helpful throughout from booking to coordinating my assignments, making sure I have the smoothest shoot possible.
“I feel that Charlie at Models Direct really promotes me and my profile to potential productions, which I am very pleased about.
“The crew on the shoot were all friendly and just lovely to work with at two locations which were wonderful settings around Norwich.
“I am looking forward to my next assignment.”
It was Kevin’s first job with Models Direct. He said:
“I had a fantastic time filming an advert for Aviva.
“It was a two-hour job, and it was all done in 30 minutes – I nailed it!
“There was great communication from Models Direct.
“ I can’t wait for the next job!”
Villmore enjoyed it too:
“I had a short but very good experience working with the film crew for an Aviva advert.
“I was treated well and with respect as an artist for the time I was there.
“I look forward to working with the company and its associates again.”
And Paul found it a great learning experience. He said:
“I had my first shoot today, thanks to Models Direct.
“It was helping to promote retirement planning for Aviva and involved some speaking and photography.
“I had an excellent time – I was looked after very well by the crew who helped to put me at ease and advised all the way until it was right.
“They were very professional at every step, but also friendly and approachable.
“It took place in a lovely setting in Norwich, a city I was not familiar with.
“As a first assignment for Models Direct, it went way beyond expectations from start to finish.
“I also learned a lot about presentation and delivery.
“I am now looking forward to more opportunities.”
And he added:
“I also found the fee generous given they only needed me for one hour.”
Kevin (Model ref: VSMM-9398)
Paul (Model ref: XVPQ-3473)
Ty (Model ref: K772238)
Villmore (Model ref: YBWM-4476)