We see seasonal changes and trends in everyday life, even if we may take them for granted. Most retail brands will plan months ahead of a season or specific time of the year to implement their marketing strategies, because timing is crucial. Even being a few days’ too late can affect their business, so when […]
Published 25th December 2025
We see seasonal changes and trends in everyday life, even if we may take them for granted. Most retail brands will plan months ahead of a season or specific time of the year to implement their marketing strategies, because timing is crucial. Even being a few days’ too late can affect their business, so when to prepare for different seasons is a key part for a successful business.
As consumers, we are bombarded with seasonal updates, special offers and great deals on products and services throughout the year. Many of these will correlate to seasons. Examples include:
The more obvious times of the year for selling more goods and services include:
What does this mean to commercial models? We’ve always stressed that there are plenty of opportunities for Models Direct models throughout the year, but we also know that some months are particularly busier than others.
It means that some models might be more in demand at certain times of the year. Opportunities do change throughout the year depending on what businesses are trying to promote. We wouldn’t have a lot of demand for our models modelling summer wear in the winter, nor would we receive requests for promotional models working at a Christmas grotto in April.
Yes, opportunities do change seasonally, as the evidence would suggest. But there is still plenty of work available to our models all year round.