Insurance may not be the most exciting subject, but it’s certainly useful when people need it. Some of us don’t like to make claims, whilst others don’t claim when they really should. It’s a funny old world, isn’t it? We’ve worked with Admiral Insurance on a few occasions, as we have with many other big […]
Published 27th June 2025
Insurance may not be the most exciting subject, but it’s certainly useful when people need it. Some of us don’t like to make claims, whilst others don’t claim when they really should. It’s a funny old world, isn’t it?
We’ve worked with Admiral Insurance on a few occasions, as we have with many other big name companies. Admiral are one of the most trusted insurers in the UK and we’ve developed the same trust over the years by making sure their campaigns hit the target every time.
They partnered with Populate, a creative social agency with offices in Cardiff and London. For their latest marketing shoot, Admiral wanted to highlight their travel insurance offers for the over 50-year-old demographic. It was Populate’s task to deliver the creative images that Admiral could use on their social media sites in line with their budget; it was our job to deliver the best suited commercial models.
In this case the models were in the form of Martin and Kenneth. Our two enthusiastic mature models were invited to Populate’s Cardiff studio, where they were immediately put to ease by meeting the production team over a coffee. They chatted with the photographer, John, who explained to Martin and Kenneth the poses he’d like them to create. Using some nifty techniques, the end results were fantastic photos of our models relaxing in the sun on holiday – all from a professional studio in south Wales. Result!
With technology being more influential in the way we get the required results, it was an impressive feat to obtain the desired images with a little professional know-how. Though we have delighted models with overseas bookings, some budgets won’t cover the luxury of models flying abroad for assignments. That’s just the nature of business. But for Kenneth and Martin, they were thrilled to work with an experienced photographer and be seen by millions of Admiral customers posing on holiday.
“I had a great time with Populate!” beamed Martin. “John, the photographer, made me feel at ease (as a newbie to this industry), and he was professional, efficient, helpful, kind and very interesting to talk to. And his colleague made me a fantastic coffee to kick things off.
“For a first experience I really enjoyed myself, although I have no real idea how well I did… I guess we wait and see on that. Gemma from Models Direct has also been really helpful, encouraging and efficient. Thanks Gemma! I would love it if this turns out to be the beginning of a fun journey! Thanks everyone.”
Kenneth gave us his feedback, too. “This was a very fun day. The photographer was great and made me feel totally at ease. Directions were very clear, and we both tried to create the best pictures we could for Admiral. We had fun trying out different ideas, different costumes and props. It was a very positive experience, and I’ll happily work with them again.”
Life starts at 40, so they say. Well, maybe 50 is the new 40…