Celebrating Father’s Day with Morrisons New Giant Steaks

Published: 26th Aug 2022

First off, this sounds so yum! We might get sidetracked a bit with the idea of cooking up Morrisons Tomapork steaks – rib-end pork loin steak, edged with pork belly left on the bone drizzled with black pepper basting butter – on a sunny summer’s day around a BBQ or the oven but we’ll try and stay focused on telling you about our partnership with the giant British food retailer, Morrisons, and our modelling agency, Models Direct.

What’s not to love? Meat meets model and we’re going to tell you all about it here. Let’s tuck in!

Father’s Day Initiative

Morrisons Gourmet Collection has bought another 100% British winner to the table for this year’s Father’s Day. Packed with a punch and at an amazing price, this great quality product had people flocking to stores for an under a tenner winner. For the meat-loving legends out there, this was the perfect gift. So when Morrisons requested for us to collab with them for this latest marketing campaign, we jumped at the opportunity.

Sean Gill, Head of Meat at Morrisons, says: “On a day that is all about celebrating the Father figure in your life, we wanted to offer a restaurant-quality dish that can be enjoyed by the family for a fraction of the price.”

See the campaign in action…

Morrisons selling Tomapork steak that’s less than a kilo

Father’s Day steaks: Morrisons to sell giant Tomapork for £8 ahead of this weekend

Plating it up

Morrisons requested a male model for an on-set photoshoot with a plate full of succulent-looking Tomapork steak. Our model was incredible – you have to check out the images and see his animated expressions. He was utterly convincing and when we saw the results, we felt like picking the steak right out from the images. It was a simplistic but effective campaign. Each image focused on our MD model and the juicy meat. There were no frills or anything fancy schmancy because there was no need for anything extravagant or flamboyant – just a meat-loving hero with the protein-fueled plate.

Could it be your turn next?

If you’re looking to sign up or are already with our agency then all you need to do is present your true self. What’s the current look you’re sporting? What style is your hair revealing? Maybe you’ve got some extra piercings or you’ve been inked recently? Are you bringing the 80’s look back (Stranger Things inspired)? Whatever style statements you’re pushing out into the world, we want to know, and see!

Our agency, MD, breaks modelling boundaries because restrictions are oh-so-boring and constricting. We don’t want to put undue stress on anyone or make them feel like this profession is unachievable. The modelling world has changed and because we’re in it, we facilitate positive things to happen.

Real people are what drive us forward and give us the upper hand when it comes to making a positive difference. Sounds like something you’d like to be a part of? You’ll be part of a supportive and welcoming team who works hard to ensure that you have a good work-life balance. Sounds like a dream, but we make it come true. Are you in?

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