Published: 11th Sep 2020
We can hear you saying, “Isn’t all modelling fashion modelling?” After all, models and fashion go hand-in-hand. When people think of models, they conjure up images of leggy high-heeled beauties parading along a Parisian or Milan catwalk. They assume all fashion models show off flamboyant clothes that carry an inflated price tag. And who would wear some of the flashy clothes on offer? Not many, as a catwalk is primarily used by a designer to showcase their upcoming fancy lines, complete with music, special effects and lighting. This is all well and good, but for the average consumer, catwalks are seen as a glitzy event showcasing clothes out of their league. The above is a pretty accurate narrative of fashion catwalks around the world. Going back to the initial sentence, fashion modelling is so much more than catwalks and organised events see by millions. Fashion modelling is broad, and it encompasses plenty of work that an “ordinary” model can succeed in. That’s right – you can be a fashion model. That voice in the back of your head: “No, surely not?” Our response: “Yes, absolutely!”
Fashion is just a word for something that is popular at an exact time or place. That “something” could be a style of writing, a genre of film, or in the world of technology (e.g. the social network service TikTok has been fashionable during lockdown). By definition, fashion ebbs and flows, with some fashions standing the test of time (e.g. denim), whilst others fall at the roadside as a “one-hit wonder” (e.g. cowboy boot sandals. Yup, they actually exist. One customers described them “a mullet for feet”.)
To many, fashion is synonymous with clothes, makeup, hairstyles and footwear. All of them are a means for an individual to express themselves and, let’s face it, clothes are essential. This is why high street brands are always looking to expand their collections – often on a monthly basis. The companies put a lot of money into research, exploring which trends will catch on. And with more clothing lines / footwear / makeup and accessories on offer, they require models to represent the bulk of the nation – i.e. the consumer.
So, many opportunities for fashion models are those for high street brands, catalogues and other advertising avenues. Depending on the product, models could be male or female, young or mature, petite or plus size. The products could be winter wear, lingerie, swimwear, children’s clothing or accessories. In fact, anything a fashion company needs to promote in whichever media platform they want usually requires a fashion model. And that model could be you!
Forget catwalks – at least for now. If you’ve got the looks, we’d love to have you on our books. We’re here to help you achieve your goals as a fashion model, and as a top agency for more than 30 years, we have the experience to make it happen. Who knows, in a few years, we may even see you on a catwalk in Paris or London. Just remember where it all started.