The pioneering minds behind this assistive technology have been working tremendously hard to bring a range of devices to your fingertips – literally. We’re shining the spotlight on a marketing campaign with a difference. Literacy skills are a gift, and so are Scanning Pens, which have been specifically designed and developed as empowering tech for […]
Published 20th May 2025
The pioneering minds behind this assistive technology have been working tremendously hard to bring a range of devices to your fingertips – literally. We’re shining the spotlight on a marketing campaign with a difference.
Literacy skills are a gift, and so are Scanning Pens, which have been specifically designed and developed as empowering tech for adults, children and professionals with dyslexia and the neurodivergent community.
The founders, Toby Sutton and Jack Churchill, have been spearheading a team of literacy enthusiasts with a power of knowledge since 2003, and the organisation continues to see success and acclaim.
When the award-winning reading support company approached our modelling agency, Models Direct, last year for a group of diverse teen models to help launch their new range, we were happy to assist.
For their 2024-2025 product launch campaign, they featured our male and female teenagers during the summer at the University of Wolverhampton. Here we saw our following talent showcase their modelling skills, perfect for the educational booking:
Lily (TNVY-7746), Jemimah (FGWX-8498), Elijah (TPYQ-7937) and Callum (CWZR-6949).
Each model had the chance to try out the Scanning Pen themselves and saw just how innovative the idea was and certainly how helpful it could be for those who suffer literacy challenges.
The teen models were dotted around the university’s campus for the photo and video shoot, making it the perfect location, tying in nicely with the tech’s intention of facilitating education.
After the modelling assignment was wrapped up, we thought it was important to step in and find out first-hand how it all went for our teenagers.
Below are our models’ feedback, either from their perspective or that of their parent/guardian.
Here’s Elijah’s guardian sharing the day’s recount with us:
“Elijah had a fantastic experience on his first shoot. The team were so friendly and helpful. They explained what each part of the process would involve to help reduce any nerves and made the whole experience for both the model and chaperone an enjoyable one. Thank you.”
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Callum was happy to go ahead and leave this positive feedback with us:
“It was so good. It was really different and fun to get to know everyone else who was modelling too. I liked how we had to use the pens and understand what they do. It was really high-tech and easy to use. Personally, I feel like the product will be easy for children or adults to use, who may need help with reading books.”
Mary-Jane’s parent also lent us a worthy review as follows:
“Really kind when speaking, and always answers any question I have really fast. My daughter enjoyed the shoot.”
Manuel’s parent had the chance to leave their feedback, and this is what they wanted to share with us and you:
“Really good experience. Professional and friendly. Always available to answer queries. I added my son’s profile, and he was able to get an opportunity through this site. Highly recommend.”
Finally, Lily left us with this to say about her experience:
“Amazing! I had a fantastic time on my first shoot for MD. The clients and the other models were all really friendly and made the time fly by on the shoot. I can’t wait to see the campaign photos and videos. It was an amazing experience. Thank you.”
Our Models Direct team is lucky to be involved with all kinds of industries that want to hire our models. From the education and tech sectors like Scanning Pens to the baby industry, our clients are as diverse as our models are.
If you’re a teen reading this, have a teen (aged between 13-18), or know one who would make a brilliant model, get in touch with our specialist MD coordinators today who would love to help build your modelling profile. For more blogs like this, head over here or connect with us on our socials.