From pet foods and high street retail to social media posts, from famous brands to beauty and leisure products, animal models are seen by millions of eager customers every day worldwide. When people think of brands like Felix cat food they think of the inquisitive black and white cat -he’s a celebrity after all! Lloyds […]
Published 21st July 2025
From pet foods and high street retail to social media posts, from famous brands to beauty and leisure products, animal models are seen by millions of eager customers every day worldwide.
When people think of brands like Felix cat food they think of the inquisitive black and white cat -he’s a celebrity after all! Lloyds bank commercials conjure up visions of the famous black horse. The Andrex puppy is right up there in a list of most memorable animals on TV. Animals are often the focus of many adverts, and they live long in the memory.
Pet modelling remains a firm favourite with hundreds of our clients. As much as animals are still very popular, pet modelling has evolved with the times. Yes, we see different animals on our screens and in films, as well as in magazines and newspapers, but more forward-thinking brands are using animals on the websites and in their social media posts. Depending on the specific marketing assignment, animals can provide something to brands that humans can’t. We’re different species after all! Pet modelling has been a vital marketing tool for many companies, and it’s going to take off even more.
As owners of lovable pets, you need to know two basic facts:
Don’t just rely on blind luck when applying with us. Instead, once you’ve submitted two clear photos of your dog, cat or other pet, show off your pet’s best sides and best poses through your Models Direct portfolio, which you’ll have access to once you have applied. Practice poses and keep them entertained. Upload reels so our clients can see and hear what your beloved pet can bring to the modelling table.
Pets have unique characteristics, poses and sounds which can make a good advert into a great one. Show us why your pet should spark our client’s interest. They will look forward to seeing your pet in all their glory!