This year, Portsmouth City Council is committed to making a positive difference to smokers’ lives which is: to help them kick the habit for good. Models Direct was there to help too! The rise of smokers across the nation has been alarming and the city of Portsmouth knew it was time to take back the […]
Published 9th October 2025
This year, Portsmouth City Council is committed to making a positive difference to smokers’ lives which is: to help them kick the habit for good. Models Direct was there to help too!
The rise of smokers across the nation has been alarming and the city of Portsmouth knew it was time to take back the people’s health and their money!
Motivational data from 2022 indicates that there has been a drop in the number of smokers in the city, from 21% to 17.4% and the local council’s Wellbeing Service is set to squeeze this even more with their 2025 New Year’s campaign.
The council touched base with our UK-based modelling agency looking to hire three of our adult models and cast them for stills across different settings in the city whilst sending out vital messages on why people should quit the habit.
Our mixture of male and female adult models depicted city residents across different professions in informative Stop Smoking New Year’s stills.
Daniel – (DZKG-4873), Emma – (NZWM-9879) and Zyliha – (CZYH-3343) created legendary material and we were looking forward to seeing their epic images. After their day out and about the warm and bright city centre, each of our models left us with positive feedback about their day. Here’s what they all had to say.
Daniel expressed that:
“This was my first booking with Models Direct and very happy with how smoothly everything went including how helpful all the team were.”
Next up, Emma left us with this review:
“An amazing photo shoot. I really enjoyed the photo shoot, it was a great experience. I had a variety of pictures taken in an office and outside with good backgrounds. This was for an excellent campaign. The people I worked with were very friendly and welcoming. Looking forward to my next shoot!”
Finally, Zyliha had these great words to say:
“It did go really well, I struggled a bit to find the exact meeting place but with a little help, I then found it. After that, it went very well. I met the photographer and his companion who were really nice and friendly. We went to the town and took lots of pictures which I enjoyed a lot. Enjoyed the view at the same time as I hadn’t been to the place before. In general, was a really good experience, thank you very much to all the parties involved and I look forward to any other photoshoot opportunities. Best wishes! Zyliha Demaj.”
This wasn’t the first time that the council touched base with us looking to hire our models. In the past, we’ve had a request for a selection of our talent to feature in promoting the city’s public transport and its mental health campaign.
A few of our adult models have also participated in assignments with clients based in the city such as Ciroc Vodka and Trendy Golf. This highlights the area’s wish to hire models for a variety of campaigns and the success they’ve had with working with our team and models to curate fantastic assignments.
For more booking blogs, head over to this page to see how else Models Direct has worked with!