Spotlight on Sky Sports Covid-19 ‘I Am Sport’ campaign

Published: 1st Feb 2021

With the last year being one of the most unpredictable of our lifetime, the world has been on lockdown to help keep everyone safe. The sports sector has certainly seen its fair share of cancellations, postponements and disruptions of live sports because of the social distancing measures in place. 

Thankfully, Sky Sports has celebrated the return of live action sport to our screens and has been promoting it in their latest COVID-19 I Am Sport advert. Models Direct did a bit of research and found out about their campaign which pushed a profound message – “Millions have relied on me, but I rely on you. I Am Sport but I am nothing without you.” This will be a great way to get people out into bars and restaurants watching the sports they love the most when restrictions allow. 

Nonsense PR approached our modelling agency and selected five of our models to be part of the upcoming campaign – they were on the lookout for commercial models in London who would represent their message clearly and to the point. Commercial modelling is an integral part of the modelling sector and an area which we are proud to provide our leading clients. Connecting with Sky Sports was certainly a pleasure. 

COVID-19 Safety Regulations 

Our clients ensured that COVID-19 safety regulations were followed as guided by the government when it came to working with our models. Social distancing measures and social bubbles were adhered to and implemented throughout the assignments so there were no compromises when it came to health and wellbeing. Regular handwashing, available sanitisers (if there was limited access to water), face masks, plenty of ventilation and NHS Test and Trace were also implemented.

Our expert model, Jessica – who has had a few assignments with us so far – had a really good time working with Sky Sports. We wanted to remind our readers that even though we are always on the lookout for newcomers, our existing models mean everything to us too. We assign jobs to any of our models who fit the criteria our clients request for – whether they are new to the scene or experts. Jessica penned a great message about her modelling job with us:

“Hi!! I just want to thank Models Direct and my agent, Charlie, for all these opportunities and good experiences! I have already worked with them on 4 occasions and in all had been a great experience, with a professional team and a lot of responsibility. In this last job, we were taken some pictures for Sky Sports and it was super fun and the lunch food was very good. My colleagues were very friendly and made me feel comfortable at all times! Thank you once again!”Jessica

Our first time modelling couple, Christina and Elliot Babbs had a bundle of fun on their job. Here’s what they said about their day:  

“My partner and I had our first job with Models Direct today and had a great time. The team was so professional and our colleagues from Models Direct were super friendly and made us feel so comfortable. Charlie, our booking agent has been great with communication throughout and we really hope to get another job soon! Excellent experience!” The Babbs

Elvin had a positive experience with our team too; here’s what he had to say:

“I had a great experience working with Models Direct on 10/08/19 on a photo shoot. The shoot was fun, everyone on set was friendly and easy to work with and we also had some good food! The day went very smoothly and we wrapped on time. 5-star experience!”Elvin

If you’re inspired to read more reviews from our models assignment experiences, you can click here to find out more.

Or if you’re looking to get social, check out our social media pages on how our assignments are progressing with the help of all our lovely models.

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