Social media can be your best friend: loyal, complementary and assisting you to achieve good results without doing much groundwork. Sounds pretty good. But it can also be a two-faced enemy when you least expect it, with spiteful people intercepting perfectly reasonable posts and turning them into something different entirely. Spreading malicious content can be […]
Published 31st August 2026
Social media can be your best friend: loyal, complementary and assisting you to achieve good results without doing much groundwork. Sounds pretty good. But it can also be a two-faced enemy when you least expect it, with spiteful people intercepting perfectly reasonable posts and turning them into something different entirely. Spreading malicious content can be seen as par for the course, but it serves no purpose and can be more harmful than what was intended.
We encourage all our registered models to use social media. Use it often, use it only in the evenings, use it for work or leisure, use it when at a loose end…the choice is yours, but use it wisely.
We’ll give our models some tips when using social media to aid your personal journey from aspiring model to performing model.
And then we’ll offer some quick tips when using social media in your leisure time. These are only tips, but if you agree with only one of them then at least you’ll have made a slight adjustment in your life.
For aspiring models
1. Do plan. Social media can be fun, and people upload some posts to their accounts on a whim without a second thought. Fair enough, but you must stand out if you want to give yourself the best chance of being a model – commercial model or otherwise. Therefore, plan well and have a clear idea what you want to post, especially images. Think about lighting, backgrounds and what you are wearing. Will your images be the kind our clients want to see? Ultimately, are your images effective, and do they have impact? A poorly taken photo can have the same negative impact as a stunning photo can reap deserved praise.
2. Don’t overdo it. Selfies have been the norm for a few years; get technical, but don’t do overboard. Check out our advice on selfies, and see your self-taken photos improve!
3. Do think about timings. Research the best time to post. Engagement patterns change over time, its worth checking guidance for the platforms you are using.
4. Do tag or follow modelling agencies, but only if you have read up on them and are confident that you want them to see your snaps / short films.
5. Don’t post for the sake of it. Often, less is more. Resist the temptation to post modelling snaps ad nauseum every day.
6. Do think of modelling social posts as marketing. They need to show you in your best light. In a way, you are your own brand, and agencies / companies should be impressed. So, modelling posts are your own interactive, social media CV.
In your leisure time
1. Do post in your “happy time”. How many people do you know who have uploaded a post when feeling frustrated, sad or annoyed, only to regret it? Don’t be pressured into posting anything you’re not comfortable anyone seeing.
2. Don’t pay any attention to “trolls”. These individuals are usually spiteful cowards. Don’t react to them.
3. A little bit of fact-checking before posting never goes amiss!
4. Don’t be reliant on social media. There are plenty of platforms to choose from, so don’t go in heavy-handed on them all. Instead, why not pick one or two platforms that suit you and focus on these. You don’t want social media to take over your life.
5. Do be safe. Never reveal passwords, and don’t accept friend requests from strangers. Keep an eye on your personal settings and never give out any of your personal information (though your name is usually seen, not giving your full middle names can lessen hacking and scams)…and if in doubt about anything technical on social media, ask a trusted friend who knows more than you do.