Published: 13th Dec 2022
With just a few days left till Christmas, shelves, aisles, media, radio, print and digital content are reflecting the upcoming big celebration with hints of tinsel and candy canes.
Our prestigious clients are also thinking about curating their festive marketing to mark this jolly end to the year. Greene King, a leading hospitality giant, got it in the bag, nice and early, so they’re ready to showcase their services for all to see.
They collaborated with many of our Models Direct models to make this marketing vision come to life. We’ll talk about the company and their work with us in this reading. Get nice and cosy in your comfy Christmas knits because you’re in for a treat!
Pubs are community hubs
Pubs are more than just about pulling pints, they’re about providing a space for friends, family, and your first date to meet, to enjoy a good meal, live music, quiz nights, fun themes and yeah – that pint! So when we say pubs are community hubs, you can see why. They’re the very beating heart of our communities and pub chain, Greene King is a go-to for thousands of people. The chain has over 2700 pubs, restaurants and hotels spanning across England, Wales and Scotland. It boasts plenty of personality and character and sure knows how to keep customers happy since being founded in 1799. Quite some time, right?
When Greene King touched base with us
We were really pleased when they approached us as they needed lots of models for the Christmas-themed shoots, we aren’t kidding. It was a large-scale project but not one that we weren’t accustomed to. Our team were ready for action, so as soon as we knew the brief, we got to work vigorously examining our books for the models that fit the specs accordingly.
The early festivities began with adorned Christmas trees surrounded by pretty lights and no doubt, those trusty Christmas-themed jumpers that some of our models wore to complete the set. This might have been a work assignment but we can tell you that our models didn’t feel like that. They had a complete blast, enjoyed a meal (or two!) and had lots of snaps taken to capture the essence of this winter occasion.
There were lots of lights, camera and action. If you want to have a sneak peek of how the day went, check out this image to get a snippet of what it looked like from both sides of the cameras.
A big thanks to Greene King
Our team wanted to convey a special thanks to the mega company for trusting in us and allowing our company to come on board and help accelerate their marketing project – from all of our team, thank you. Greene King’s vision was fulfilled and the campaign looked like a success. They’re now ready to release it to the world, get their brand seen and heard, and Models Direct are very proud that our amazing models were a huge part of making this happen. It really goes to show how impactful being a professional model can be and this assignment is just one of the thousands of examples we can present to you.
A big thanks to our models
We also wanted to send a shout-out to each and every model who was part of this magical project. Without you, it wouldn’t have been possible so thanks for being with our talent management agency, trusting in us to find you work and thanks for offering your time, professionalism and dedication to making this assignment as amazing as it is!
Sending all our readers a very happy Christmas 2022!