HM Coastguard

Published: 6th Apr 2022

Raising Coastal Safety Awareness with our Commercial Model

It is unbelievable to think that it has been 200 years since HM Coastguard was established. They have been saving lives at sea and the coast ever since, no matter how testing or ferocious the waters have been. More than 3,500 volunteers help with the running of this service, going from strength to strength, collaborating, coordinating and making a life-changing difference to lives.

Before we go into this reading, our Models Direct team wanted to thank all those, past and present, who have extended their hard work, determination and dedication to making a difference with HM Coastguard.

Our agency had the privilege of working with the lifesaving service -collaborating with clients, Maritime and Coastguard – and we can’t wait to share the story with you…

Commercial modelling with Augustine 

Augustine recently did something quite extraordinary when it came to modelling with our modelling agency. He knew he would have great companies lined up with assignments but he probably didn’t envisage something would come up that would make such a difference to people’s lives.

Augustine had the opportunity to get involved with HM Coastguard with their summer safety initiative in Cleethorpes. It was set along the beautiful sandy beach, for all those who may want to explore the waters during the warm season ahead of us.

He had the chance to create informative content on film and stills for safety awareness with a wonderful production team. To top it off, he did a brilliant behind the scenes reel of his own for the benefit of all those following our social media platforms. You can catch it on Instagram to see how his day went… 

We’re very proud of Augustine’s amazing work and we cannot wait to connect him with other assignments.

Can I become a model? 

This is just the tip of the iceberg when it comes to the amazing brands we have worked with over the past 30 years. If you want to be in Augustine’s shoes, you can! All you have to do is apply using our online application form and we’ll be in touch within the next few weeks. 

Our agency is unlike a lot of the others out there. We don’t showcase our models and let our clients do the hard work searching for them. We are actively involved in the process and connect the right model to the assignment (based on the company’s requirements). This is what happened with Augustine. HM Coastguard approached us with what they were looking for in a model and we shortlisted our talent until it came down to Augustine! 

Diversity & inclusion

Modelling should be diverse and inclusive and our team ensures we embed these factors into our ethos and get rid of those stereotypical body shapes and sizes (which are a nuisance!)

Diversity and inclusion aren’t a checkbox. Our strength comes from embracing our differences, differences that reflect the real population which means we make every effort to ensure our models demonstrate this. 

Welcome to our world of modelling. It’s full of fun, adventure and positivity. Make a difference like how Augustine did and see where your new career can reach. 

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