Yes, it’s really happening, and not just a figment of our imaginations. Everyday people *are* becoming models and working with big brands. If you’re wondering how, we’ll explain it in this blog. Models Direct has always been about bringing modelling to everyday people in the UK for over three decades. So when big brands and […]
Published 21st September 2026
Yes, it’s really happening, and not just a figment of our imaginations. Everyday people *are* becoming models and working with big brands. If you’re wondering how, we’ll explain it in this blog.
Models Direct has always been about bringing modelling to everyday people in the UK for over three decades. So when big brands and companies approach us requesting regular people to front their campaign, we’re thrilled to have them on board. It begins like this:
Potential interest from a broad range of people
We invite people of all ages, genders, ethnicities, and sizes to come forward and apply to become a model with us. It’s a simple process where all you have to do is fill in our online application form and provide an image, click the apply button, and off your application will go! Models Direct is all about diversity and inclusion in modelling, so we welcome everyone who is interested, whether you have prior modelling experience or not.
We’ll schedule a call with you
Whether you’ve applied your baby for a modelling role with us or yourself, you’ll expect a very important call from one of our modelling coordinators. This call will include information such as how we work hard to secure you a role, but most importantly, we emphasis our clients having the ultimate hiring decision, as after all, it’s them who require a model for their campaign and they’ll know who they need.
Putting you forward for assignments
The all-important task of putting you forward for assignments is the next step our MD team will take. No matter how big or small our client is and which industry they belong to, we’re always happy to help. Whether it’s a start-up, microbusiness, small business, medium-sized, large, or giant company, our mission is to make it happen for them and for our talent. Our clients could be looking to fulfil commercial modelling, catalogue modelling, or promotional modeling, so the variety of work is an interesting one!
Bottom line: If they present a brief that fits your look, we’ll be sure to put you forward for it.
Real everyday models
Our clients want real people to front their campaigns, and the most notable reasons are:
They’re relatable
They can spark a real human connection
They’re convincing
Regular everyday people can be anyone and everyone, which is why clients lean towards them for campaigns.
Our big brands
When it comes to well-known brands, our client list is extensive as we’ve been linking them with our diverse models for 35 years, to be exact. Here’s a list of the variety of brands we’ve worked with:
TfL
Sony
BMW
NHS
University of Kent
Boots
EDF
Amazon
Lloyds TSB
Cadbury’s
Disney
MacMillan
Microsoft
Phillips
Unilever
YouTube
Virgin Atlantic
The Apprentice
Sky
Nintendo
We’ve also got a selection of blogs which cover the big brands we’ve worked with. Have a look at some of our most recent ones:
Morrisons champions children’s literacy.
Portsmouth City Council is campaigning for residents to quit smoking.
Holland & Barrett’s 2025 wellness trends.
Models Direct has a library of big brand reviews for readers to explore and discover. We’re putting our everyday people in front of companies so that they can hire our diverse models for their assignments. If you’re interested in joining our modelling agency and want to be considered for a role with a big brand, let us know.