Real kids, real campaigns – why brands love working with our child and teen models

We all need to get real – especially those behind advertising campaigns and especially those who employ child and teen models. It is true that some marketing projects aimed at adults do focus on the aspirational – how we would love our hair to look and which clothes might enhance our appearance. But many more […]

Published 31st December 2025

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We all need to get real – especially those behind advertising campaigns and especially those who employ child and teen models.

It is true that some marketing projects aimed at adults do focus on the aspirational – how we would love our hair to look and which clothes might enhance our appearance.

But many more these days focus on appealing to actual, genuine members of the public and trying to tempt them to buy products and services we all need and use.

This is why our clients ask us to find them models of all ages, body shapes, sizes and appearances.

And when it comes to children and teens, it is even more important to keep it real.

Real kids in advertisements, campaigns and promotions will not only appeal to other real kids but also to their parents.

A child identifying with another boy or girl could well ask their parents to buy them that particular toy, pair of shoes or pack of crisps.

A parent seeing a real-looking child on screen or on the page of a magazine could easily think those trainers could suit my little one or my teen would enjoy a day out to that theme park…

Big brands have got wise to the strength of keeping it real and that is why they love working with our child and teen models.

We have youngsters of all ages on our books – from tiny tots that have only just entered the world to terrific teens who are fast approaching adulthood.

Of course, we are interested in hearing from parents who think their child is conventionally attractive but here at Models Direct we believe beauty is very much in the eye of the beholder.

And we believe that goofy grins, sparkly eyes and all sorts of other unique features that highlight the fact that we are all special individuals are just as important in our models.

Want to apply with us today?

Looking to hire models?

To find out more about child and teen modelling through us, fill in our form, send us a couple of photographs and one of our agents will be in touch with you to discuss it further.

You can also read the reviews from other real parents of real kids who have been employed through us to take part in real campaigns for our very real clients.

Yara, for example, took her teen along to a photo shoot for Epson.

She reported back:

“Today we took our daughter to a private home, where she got to play as the misbehaving teenager who spends too much time on her phone and on video games.

“Everyone was very nice, and it was a lot of fun.

“The photo shoot took just over an hour.

“Even mum and dad got to be in a few of the photos.”

And young Macey was selected for a shoot at Hollywood Bowl.

This was the feedback from her parents afterwards.

“As soon as we arrived we felt at ease – everything was explained as to what would be happening throughout the day.

“Firstly videos and photos were taken on the bowling lanes, which was lots of fun for my daughter!

“Afterwards it was the arcade, with plenty of photos taken while on the games and videos,

“Everyone involved was helpful and lovely, making my daughter feel comfortable.

“Our day was great – thank you to all involved!”

So, give it some thought because there are some very real opportunities out there for very real child and teen models!