Birds Eye x Models Direct

The very famous international company, home to frozen foods, Birds Eye, teamed up with supermarket chain Morrisons recently. Their mission? To promote a Kids Eat Free scheme, which has now seen a new menu launch in Morrisons cafes last November. The partnership has come about so that Birds Eye can promote their free kids’ meal […]

Published 21st January 2026

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The very famous international company, home to frozen foods, Birds Eye, teamed up with supermarket chain Morrisons recently. Their mission? To promote a Kids Eat Free scheme, which has now seen a new menu launch in Morrisons cafes last November.

The partnership has come about so that Birds Eye can promote their free kids’ meal with any full paying adult meal over £5 from The Breakfasts, The Classics and The Chippy, excluding extras, to encourage more families to eat good food together. If this meal’s ordered, children will have plates packed with Birds Eye signature food, Omega 3 fish fingers, waffle fries and garden peas – a great combination for kids to get their protein, veg and carbs all on one plate.

This was a great opportunity for real-life mum and daughter Annie and Mica (MHNY-3779) to share as they were our selected Models Direct models for the promotion. They produced incredible stills for the campaign and both their plates looked seriously delish…because they were!

The British supermarket chain knew exactly who they needed and has used our comprehensive modelling services many times over the years, so they’re pretty familiar with our work now. We’ve built a great relationship with them, too!

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After Annie and Mica tucked into their meals, they left us with a great review:

“Our first photoshoot as mother and daughter in the UK went brilliantly! From booking the job with lovely Charlie to the onsite team, everyone was super friendly. We really enjoyed it. Thank you, Models Direct!”
If you’re a mum or daughter and want to kick-start a modelling career with your family, just as our magical duo did, Models Direct will help. Just apply here.

We’re experienced and passionate about bringing the modelling industry to everyday people – people who are relatable to a wider audience of everyday people. This means models of all ages, sizes, backgrounds and cultures. We’re all about diversity and inclusion even before it was a thing! Check out our history as a modelling agency to see what our ethos was and has remained.
For more Morrisons campaigns, check out our Valentine’s Day assignment and our Halloween assignment! See you soon.