Models Direct has supplied everyday models to the Metropolitan Police for a series of public-facing awareness and promotional campaigns across London. Working with the Advertising Syndicate Ltd, the Met required real people who look like genuine members of the public, and our diverse range of men, women and children was the perfect fit.
Our clients increasingly wish to engage with their audiences by using genuine, real-life individuals rather than traditional models, and this is an area where Models Direct specialises.
Over the years, we have supported a number of police forces across the country with casting everyday men, women and children for public awareness projects. We have also worked with Crimestoppers.
In London, the Scotland Yard-based Metropolitan Police have featured our models in a variety of shoots overseen by the Advertising Syndicate Ltd.
“I've been using Models Direct regularly for about three years as a source of folk for Met Police shoots.
They are terrific because they have a wide range of ethnicities and a lot of unknown faces.
The service is always prompt and chirpy and the website makes the whole process practically effortless.
Roll on voice recognition systems, then I can stay in bed and just shout at my Mac!”
Ian Smith, Advertising Syndicate Ltd