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I was surprised that I was shortlisted for this position in Business Disability forum in University of Reading by Models Direct for the SECOND assignment.
I arrived at the University on time, which I had to informed the client by texted I was in the building (that was in the Call Sheet) and the client was very pleased and came down to meet and bring me back upstairs to the top floor and the client introduced me to her team, which I felt at ease and the photographer as well. Didn't get the chance to talk with the rest of the models when I arrive, but as day goes on, I was good to fit in nicely with the models as well.
A productive day for me, I had to work closely with the photographer (she had to walk through or around to point direction for me to take or having a small conversation with the model that I am paired with or just having an eye contact etc) and the model for showing or demonstrated how to do this or that. The client had to be involved in each department (it was nice to explore and to take part in this projects) of how the layout of myself and others models to be, as working together as a team work. Example, I had to deal with a sick patient in knowing in how much pain she could be in etc. I was also working in a laboratory using scientific methods by demonstrated it in how to or use it etc by assisting him. I got to work as staff in the University Reception and having customers come over to me and ask me questions or advice, direction, or interest of where to go etc. This is such a lovely experience for me and the rest of the models that took part in this incredible interesting Business Disability forum.
Very grateful of the outcome to this amazing assignment. Thank you so much for this opportunity! Icelia

My daughter recently participated in an advertising project with Model Direct, and the experience was truly wonderful. The team did an excellent job making the day great. They clearly explained what she would be doing, when she would be doing it, and made sure she felt comfortable throughout the process.
She especially enjoyed working with Julian Cohen, who played the piano during the shoot. Everyone was professional, friendly, and supportive, which helped her feel confident and excited. The communication was clear from start to finish.
Overall, Model Direct handled everything very well, and my daughter had a fantastic experience.

I had the pleasure of participating in a shoot today, and I wanted to share my experience. The day began with a warm welcome at reception, where I enjoyed a refreshing cup before heading to the set. There, I met Chris Golding, whose exuberance whose and detailed briefing set the tone for the day. His perspective in the country setting and clear outline of the project were both engaging and informative.
Caitlin, one of the key team members then arrived, while others assumed their roles. I was particularly struck by the fact that two of the carers featured were real-life community staff. Their soothing presence and dedication brought a genuine energy which was infectious.
The photographer’s expertise was exceptional, with some great lighting and angles for every scene. The shoot was a pleasure, thanks to the variety of backdrops—kitchen, living room, bedroom, garden, and market—each thoughtfully scouted. Some scenes were bathed in soft pastel hues, while others, like the riverside walk, were beautifully dappled, creating a joyful atmosphere. The focused nature of the work yet on such a pleasant day was disciplining.
The shoot balanced the challenge of portraying the emotional weight of separation with the need to make the living accommodation accessible and appealing. Having experienced loss myself last year, I found the sensitivity with which this was handled quite moving.
Thank you for the opportunity to be part of it and I look forward to future collaborations.
Best regards, David Dean

Amazing first time experienceThe whole experience was amazing and i really felt supported.
Meeting other people in the industry was great too because i felt inspired.
The production team was very friendly too.
The shoot was enjoyable and relaxed which worked out for my first project
.Date of experience: 10 April 2025