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I was surprised that I was shortlisted for this position in Business Disability forum in University of Reading by Models Direct for the SECOND assignment.
I arrived at the University on time, which I had to informed the client by texted I was in the building (that was in the Call Sheet) and the client was very pleased and came down to meet and bring me back upstairs to the top floor and the client introduced me to her team, which I felt at ease and the photographer as well. Didn't get the chance to talk with the rest of the models when I arrive, but as day goes on, I was good to fit in nicely with the models as well.
A productive day for me, I had to work closely with the photographer (she had to walk through or around to point direction for me to take or having a small conversation with the model that I am paired with or just having an eye contact etc) and the model for showing or demonstrated how to do this or that. The client had to be involved in each department (it was nice to explore and to take part in this projects) of how the layout of myself and others models to be, as working together as a team work. Example, I had to deal with a sick patient in knowing in how much pain she could be in etc. I was also working in a laboratory using scientific methods by demonstrated it in how to or use it etc by assisting him. I got to work as staff in the University Reception and having customers come over to me and ask me questions or advice, direction, or interest of where to go etc. This is such a lovely experience for me and the rest of the models that took part in this incredible interesting Business Disability forum.
Very grateful of the outcome to this amazing assignment. Thank you so much for this opportunity! Icelia

This was Ethan’s second assignment with Models Direct and was slightly different from the first one as this time he was not involved in a TV show but in a large campaign for a top mobile phone provider which included chatting amongst other Models Direct models and a photo shoot. Charlie once again was amazing letting me, (his Mother), know all the information regarding the shoot and keeping me updated with any changes. On the day we were greeted by one of the mobile phone providers staff who was really lovely and talked Ethan through what was expected of him for the morning shoot all the other models present were also from Models Direct and were very lovely and friendly. The shoot was amazing. Ethan really enjoyed all of it and is really looking forward to seeing the results of the campaign when it’s released soon. Thank you once again Models Direct for the opportunity of another amazing project can’t wait for the next one.

The staffs were lovely and welcoming.
It wasn't as nerve racking as I taught it would be mostly because everything was well organised.
Drinks were offered as soon as we arrived, clear explanation and goal of the day was given at the beginning which helped understand what was expected of me.
Date of experience: 21 February 2025

Summer Campaign – London Shoot
We had an absolutely brilliant day shooting asummer campaign in London.
The energy on set was relaxed, collaborative, and full of those little moments that make a production genuinely enjoyable.
I had the pleasure of working with a mix of familiar faces and new talent, and the blend couldn’t have been better.
The returning models slipped straight back into that easy chemistry we’ve built over previous shoot, while the new additions brought fresh energy and enthusiasm that lifted the whole day.
A special shout‑out to Gemma at Models Direct, who was fantastic from start to finish. She kept me fully informed throughout the entire process — smooth communication, quick responses, and a real sense of care for both the production and the models. It made the whole experience seamless.
And of course… the model of the day — without question — was Lars the Bassett Hound. Stealing scenes, hearts, and probably a few snacks, Lars delivered every look with natural charm and comedic timing that no human can compete with. An absolute pro.
All in all, a great shoot with a great team. Looking forward to the next one.