Published: 5th Jan 2024
It was a unique concept – the idea that you could have your very own beer butler for an hour during a festival – and our models were only too eager to help promote it!
Yes, Karolina, Jay, Marcus and Natalie all stepped out into the sunshine of Battersea Park to take part in a shoot for leading lager brand Peroni.
Peroni Nastro Azzurro was the official beer of the BST Hyde Park festival, which saw P!INK headline, supported by the likes of Gwen Stefani and Tinashe, and concerts featuring Bruce Springsteen, Billy Joel and Take That.
As part of the special summer occasion, Peroni decided to launch a promotional Beers Butlers service and our sparkling quartet were just the models to help them.
Trialled at the opening weekend of the festival, the idea was that ticketholders could apply for a 60-minute exclusive beer-on-demand service.
Hourly slots, where groups of up to four festival-goers could register at the House of Peroni bar, were available ahead of P!NK’s performance.
The groups were then assigned a dedicated Beer Butler who would bring them drinks upon request!
Our male and female models had to pose in the sunshine of Battersea Park as if they were having the time of their lives at a festival.
And did they enjoy the experience? Well, this is what they told us afterwards…
Karolina said: “It was an amazing experience again! I’m looking forward to more Models Direct work – thank you again!”
Jay also said he had an amazing time. He added: “The sun was out and the photographer seemed to be in his element. The whole experience was unforgettable.”
Natalie also expressed just how enjoyable the day had been: “I really enjoyed my shoot with Peroni today,” she reported back.
“There was lots of jumping around in the sun and sipping on some cool Peroni. The team and other models were an absolute pleasure to work with as well.”
Marcus, like many of other our models, expressed just how well the process of teaming up with Models Direct works for him.
He said: “They are absolutely easy to deal with and leave any model (beginning, starting out in the industry or professional) at ease.
“They take on the planning and booking of everything, which makes being a freelance model a lot easier and more realistic if you are also keeping a part-time job.
“I really embrace the process of Models Direct.”
Find out more about working with Models Direct. If you are interested, just complete the form and we will be in touch.
