The Big Daddy – our models help another major supermarket to celebrate a special occasion

Published: 9th Jan 2024

Father’s Day, Mother’s Day, Easter, Christmas and Valentine’s – you name it, and we are probably there!

Yes, whatever the occasion, there’s a good chance that Models Direct has supplied the models for at least one campaign, advert or promotion to mark the event.

Because we work with some of the leading names on the high street and among major brands, we are often called upon to send models along for these kinds of special shoots.

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The likes of Morrisons, Sainsbury’s, Tesco, John Lewis, McDonald’s and Boots often mount seasonal campaigns and special promotions to mark important occasions.

And over the years we have worked with all of them.

This time, it was the turn of Morrisons – the major supermarket chain with almost 500 stores across the UK – to request some of our models.

We often work with Morrisons and are a trusted and reliable partner when it comes to supplying our child, male and female models for their special promotions.

This assignment was for a Father’s Day promotion – they wanted to tell their customers all about their Big Daddy burger!

Featuring 100 per cent British beef, and served with a side of chips and coleslaw, this was aimed at customers with a Morrisons More card.

Across Father’s Day week and weekend, those with the card were able to buy it (or a veggie equivalent!) for a special price.

And this also enabled them to access the Morrisons Kids Eat Free deal.

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Models Direct was asked to suggest a selection of models who could play the role of father and son for the campaign.

As usual, we presented the client with a number of potentially suitable candidates and they looked through them all before choosing Jaskaran and Ajaypal.

The pair had a great day out taking part in the shoot – and as usual, we were thrilled to be working with Morrisons on one of their campaigns.

Find out more about the kinds of assignments we send all our models on – and how our models have got on during their shoots – by reading their own feedback right here.

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