The Coronation of King Charles III in May was a landmark date for many reasons – not least for our commercial model Pablo.

Published: 21st Oct 2023

Pablo was chosen by retail giant Morrisons for their extra large steak and ribeye promotion, which was launched in time for the historic event. With more than 20 million UK viewers, the ceremony was undoubtedly a must-watch amongst the British faithful. Was this Pablo’s crowning glory in his growing CV of modelling jobs? Quite possibly. 

We’re equally at home working with smaller brands as we are with multi-national companies, although recognised brands perfectly complement our day-to-day business. They know our expert team can deliver them any type of model for their campaigns, and with such a large captive audience it’s vital for supermarkets to get the very best out of our models.

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A key bonus for brands operating numerous stores throughout the country is that we can provide any type of model in any location. Companies know that our service is both nationwide and dependable. Larger companies have bigger budgets but, in some cases, it’s a one-day modelling shoot that hits home harder than any social media post or other advert. That’s why choosing the right model for the specific assignment is a crucial decision made by the client.

Fortunately, our reputation grew rapidly since our foundation in 1990. For years we’ve been countless brands’ only agency to turn to when in need of the right models at the right time. It’s one of the many benefits for models like Pablo – great modelling assignments for companies loved by thousands of customers.     

We’ve had a win-win partnership with many supermarkets over the years. They’re all a staple feature in households across the country, with astute marketing campaigns appealing to customers keen to take advantage of the best bargains on their shelves. Take a look at some previous bookings with Morrisons, and consider if you could be a successful model working with top supermarkets around the country. And if not, why not?

Pablo’s brilliant modelling assignment easily ranks alongside the previous jobs – he certainly enjoyed donning the royal garb, complete with crown.

The shoot occurred in-store in Stratford and Pablo was soon put in the spotlight. Dressing up as a king was second nature for an experienced model. We’re delighted with the outcome, as was Morrisons. Not that was even the slightest doubt the shot would work like clockwork. It’s all in the preparation, communication and enthusiasm of our star model.  

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Post-shoot, Pablo commented, “Five star! Great experience again shooting at Morrisons in Stratford this time. Excellent people and wonderful experience. Thank you, Models Direct.”

Receiving praise from a King – that’s something we’ll gladly add to our list of first-class reviews.

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