The generation game – you can be a model at any stage of life

Modelling really is a game for life – from newborn to senior, there is work out there for everyone, regardless of age. And when you look across the industry as a whole, it comes as no surprise. Tiny tots just days old are required for mother and baby product shoots. Bouncing babes of several months […]

Published 19th May 2025

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Modelling really is a game for life – from newborn to senior, there is work out there for everyone, regardless of age.

And when you look across the industry as a whole, it comes as no surprise.

Tiny tots just days old are required for mother and baby product shoots.

Bouncing babes of several months are needed for adverts for clothes, toys and food items, while toddlers, children and teens are employed to help promote products aimed at them.

Then, of course, young male and female models are requested by clients for everything from holiday, leisure and lifestyle to fashion, beauty and clothing brand promotions.

And, likewise, mature models of the upper decades are essential to companies wishing to target that particular segment of the market.

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And, in addition, of course, reputable agencies such as Models Direct, with renowned clients like Morrisons, Tesco, John Lewis, McDonald’s, Sky, Next and Boots, often need everyone together!

Yes, our clients may well approach us for people to play married couples, parents and children or grandparents and teenagers.

They might request a whole group of assorted people for a supermarket scene, a wedding or a bus or train packed full of passengers.

The beauty of modelling is that age is simply not a barrier, especially with an agency such as ours.

We represent every models who pose as regular members of the public throughout all the wonderful stages of life.

And they, in turn, appreciate the variety of assignments they are put forward for and the way our team can support them, whatever their needs.

Two-year-old Gracie was chosen for an assignment with British Lion eggs and we were told afterwards:

“She was smiling and giggling for the camera all day.

“Considering this was her first time, everyone on the job said she was a natural.

“Thank you Models Direct!

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“We really enjoyed the day and can’t wait to do another.”

Six-year-old Scarlett’s shoot for Hasbro was also a resounding success, according to the feedback afterwards:

“My little girl Scarlett who is six had the best day ever on an assignment from Models Direct for an advert for Hasbro for a Baby Alive doll.

“It was a great day lovely people.

“They directed her well and looked after us brilliantly.”

Teenager Chloe loved her photo shoot at Bluewater shopping centre.

She told us:

“After a warm welcome from the team, we were treated to getting our makeup done by House of Fraser and had the personal stylists from Oasis and Topshop dress us.

“The day could not have gone any more perfectly.

“I met some amazing people and Charlie at Models Direct organised everything so smoothly and was extremely helpful.”

Young female model Nicola took part in a shoot for a well-known brewery chain and told us afterwards:

“Overall I very much enjoyed the day and a big thanks to all at Models Direct, the production team, staff at Greene King and, of course, all the other models that I worked with that made me feel welcome.”

And mature model Keith also only had positive things to say about a shoot with Greene King.

“This was my very first experience working with Models Direct and the whole experience was fabulous.

“From the initial booking enquiry to the shoot itself, I personally found the whole process flawless.

“Gemma kept me personally updated prior to the shoot on how the day would run, which I found very reassuring.

“As far as I’m concerned it’s a five from me.

Well done Models Direct!”

So, you see, age really is just a number to our models as well!

If you would like to find out more about modelling at any stage of your life, please contact us.