Our team of dedicated blog writers love being creative. However, for this blog, it’s best to keep it simple and explain analytically the different types of modelling available to anyone with aspirations of being a model. Some models set their sights on a particular type, so it’s important to know exactly what they entail. The […]
Published 10th September 2025
Our team of dedicated blog writers love being creative. However, for this blog, it’s best to keep it simple and explain analytically the different types of modelling available to anyone with aspirations of being a model. Some models set their sights on a particular type, so it’s important to know exactly what they entail.
The first fact we need to stress is that there’s a huge difference between catwalk modelling and commercial modelling.
Catwalk modelling is less accessible; commercial modelling is the preferred choice for most of our readers.
Let’s begin with catwalk modelling. This is often described as “high fashion modelling”. Catwalk models (sometimes called “runway models”) are employed to display clothes and accessories to an audience at fashion shows. Most catwalk models must be a certain height, although nowadays there is more diversity. Posing is limited, and they may be photographed. They must be confident. Their main purpose is to show off latest fashions for potential buyers. They are models, but they are limited in their duties. Catwalk modelling is often seen as glamorous and remains a goal for many models.
Another glamorous type of high fashion modelling is editorial advertising. Models have been used for decades in glossy magazines, posters and billboards to advertise huge numbers of products. Perfumes, aftershaves and apparel are obvious examples seen throughout the world, although any product or service can be massively promoted by using high fashion models.
Moving on to commercial modelling – this will particularly interest aspiring models of all ages, backgrounds, shapes and sizes. Commercial models can be described as models used by any service or product to advertise / promote in marketing to the public. Commercial models usually don’t need experience and thus is a popular way to break into the world of modelling.
There are numerous specific types of commercial modelling, the main ones being:
General commercial modelling. This is any modelling job not associated with high fashion. There are hardly any restrictions, as we’ll see later.
Age specific modelling. This could be mature modelling (40 years old plus), child modelling, baby modelling, female modelling (plus 18 years old) or male modelling (plus 18 years old).
Family modelling. Families are popular with larger companies, like holiday operators. Family modelling jobs often demand higher fees because of the number of models required. Family modelling has really grown in popularity over the last decade, so we urge any fun-loving family to consider it.
Plus size modelling. Commercial modelling is easily accessible for anyone. If there are brands wishing to advertise their products for real people, they’ll be the demand for diverse models.
Fitness modelling. Are you the sporting type? If so, we have plenty of fitness and sports modelling jobs that will be ideal.
Pet modelling. There are roughly 16 million UK households that own a pet – and we have the perfect jobs for your loyal animals.
For more information of the types of commercial modelling we offer, please click on this link.
We hope this article sheds light on the numerous types of models. We’ve made this blog an informative list that should make readers aware of the different types of models businesses look for.
And if you want to be seen by our thousands of brands working actively with us, there’s only one way to begin your path to commercial modelling, and that’s by joining us.