The constant challenge for any brand is how to appeal to more customers – how to encourage a greater swathe of the spending public to invest in whatever it is they are selling. Of course, there is no easy answer to this, but many of our clients are wising up to the fact that to […]
Published 19th October 2026
The constant challenge for any brand is how to appeal to more customers – how to encourage a greater swathe of the spending public to invest in whatever it is they are selling.
Of course, there is no easy answer to this, but many of our clients are wising up to the fact that to entice people to spend, they have to use models their consumers identify with.
Mature people account for a huge portion of the spending public.
These are the individuals who work hard or have retired from busy jobs and may well have deeper pockets than those just starting out.
These are the people who perhaps struggle less to pay their rents or mortgages and perhaps even have savings they are prepared to dip into.
We often talk about the grey pound – the money available to those in their 60s, 70s and 80s.
We are also all much more aware these days that most older men and women are no longer happy to slip quietly into retirement with their cardigan and slippers, but want to make the most of their lives.
They want to splash out on new clothes, whizzy gadgets, holidays and meals out – they want to keep fit at health clubs, treat their families to days out and buy themselves cars, furniture and good quality food products.
But appealing to mature people can also mean not forgetting to include those in their 40s and 50s.
Those who are middle-aged may well still be working and raising families, but they also want to have fun, feel good and make the most of their lives.
Models Direct has a magnificent selection of mature models on its books – men and women in their 40s and above who are ready and waiting to represent all these older people.
We have mature models of all backgrounds, body shapes, sizes and looks – we have people of different heritages, nationalities and abilities.
Those who work in marketing, advertising and media are only too aware how consumers are much more inclined to be drawn to a brand if they feel it is right for them.
And, for it to be right for them, they have to see everyday people like themselves fronting the campaigns and appearing in the publicity material that promotes it.
If you, therefore, wish to connect with and tap into the huge potential of this sizeable segment of the market, you have to draw them in.
And the best way of doing this is by using some of the truly amazing mature models we have on our books.
Models Direct has been booking reliable models across the UK for over 35 years now.
We operate a friendly, flexible, speedy service, with no inflated fees.
Read the reviews from those who have already worked with us, take time to look through our client list and find out more about some of the bookings we make every day by reading more of our blogs and following us on social media.
This is the feedback we received from Transport for London (TfL) after several successful bookings with the organisation.
“Marie was exceptional – she was very efficient and made it easy for me to book models when I was unable to confirm dates due to schedule changes on my end.
“It was a pleasure to work with her, and I will definitely be in contact in the future.
“I was able to get every shot I was after. Even when the set-up scenario felt awkward, the models did a good job at staying natural and keeping the pace of the shoot moving steadily.
“It was a good selection of talent and the models were very professional.”
To find out more about hiring mature or other models through Models Direct, please contact us.